What Changed
On 14 September 2026, Novo Nordisk began using Novo as the name of the company day-to-day, alongside a new Apis bull logo.
The legal entity remains Novo Nordisk A/S, so if you hold a position tied to the company, the change affects presentation rather than its formal registration.
Novo describes itself as the global healthcare company that believes lasting health starts now, and the rebrand carries the theme "Lasting Health Starts Now".
Highlights
- Novo Nordisk will operate day-to-day as Novo, adopting an Apis bull logo from 14 September 2026.
- The legal name Novo Nordisk A/S remains unchanged despite the new day-to-day branding.
- Novo says it employs over 67,000 people worldwide.
- A new culture programme, The Novo Way, sets out four guiding principles including Customer Obsession.
- The rebrand carries the theme "Lasting Health Starts Now," reflecting Novo's self-description as a global healthcare company.
Who Is Affected
The change touches a workforce Novo says numbers over 67,000 employees, and it accompanies a new culture programme called The Novo Way, built around four guiding principles.
One of those principles, Customer Obsession, commits the company to innovate with consumers and patients at the centre of everything it does.
“Brand and culture work together: culture shapes how we reach our strategy and how we work, while brand shapes the value that people attach to our products and services, and how our company is perceived around the world.”
What To Watch Next
Mike Doustdar, president and CEO, Novo, said people have always been at the centre of Novo's science, and that the company has transformed major areas of healthcare such as obesity and diabetes, while unmet need remains vast and people's expectations of healthcare are changing.
Novo describes itself as over a century old, and it frames The Novo Way as a new set of principles meant to underpin the company's culture going forward.